Billions of people all over the globe drink coffee every day. With such a large, booming industry and a seemingly endless number of consumers, opening a cafe seems like an easy way to make a profit. However, starting a coffee shop business is never as simple as brewing some coffee and opening up for business. It takes plenty of preparation and hard work to make it in the industry, especially considering the tough competition you will likely be facing. If you gather sufficient capital to start your own business, here are some tips and tricks you need to follow in order to turn your cafe into a successful endeavor:
Find a suitable location
The location you choose can truly make or break the success of your coffee shop. So, try to find areas where traffic is high and the opportunity for business is great, while also making sure there isn’t too much competition – this is truly the sweet spot for new cafes. In terms of the building itself, make sure the cafe is clearly noticeable and accessible from the road, including parking spots if at all possible, as this will increase your visibility and chance of profitability. If you’re uncertain of the location, business complexes, universities, city centers, and other high-traffic areas are always a good option for a local coffee shop.
Construct your concept
Once you’ve found a suitable location, the next step would be to bring together the concept of your cafe. It’s recommended to start by performing market research and finding your target audience, and then customizing the concept according to their requirements. For example, business professionals might prefer sleek and modern cafes, while young students could enjoy eccentric boutique coffee shops. Regardless of the concept you select, never fall prey to the stereotypical cafe design. The concept won’t only help to attract the desired audience, but it will also be an important part of the design, menu, and marketing, which is why uniqueness and a remarkable experience are truly essential.
Invest in interior design
The design of your cafe will likely depend on the concept you’ve chosen. If you opt for a bistro style or a farmhouse look, for instance, finding beautiful bentwood chairs for sale that perfectly complement these themes will be the ideal solution. Similarly, the rest of the furniture, materials, and color palettes you select will need to match the overall concept of your coffee shop. One thing that is always the same, however, is a good floor plan. Both the customers and the employees need to have enough space in the cafe, so make sure the design offers a great combination of comfortable seating areas and wide enough walkways.
Buy needed equipment
When starting a cafe, the equipment is truly everything. From the blenders, grinders, and espresso machines to the tea brewers, dishwashers, and refrigerators, a wide variety of supplies are needed for ensuring a coffee shop runs smoothly and efficiently. Keep in mind that this equipment can turn out to be quite costly, and you might want to consider buying used alternatives if funding is low. This would also be a good time to choose your suppliers. Whether you opt for local vendors or even attend tradeshows where you can meet producers from all over the globe, delicious, high-quality coffee will be key to the success of your business.
Infographic created by Clover, a credit card processing company
Hire great employees
Great employees will be crucial in ensuring your business runs smoothly, so try to think of your ideal servers, baristas, and hosts. Are these individuals quick, communicative, or a combination of both? Qualities that most cafe owners look for in good staff members include fast-paced working, a focus on guests, an eye for cleanliness, and plenty of previous experience in the field. However, the most important quality might be a good understanding of your concept. As long as your employees can clearly see your vision for the cafe and are on board with your ideas, you will immediately notice how great of a fit they are for your coffee shop.
Market the coffee shop
Once the cafe is finished and brilliant employees are found, the final step would be to attract customers to your new business. The only way to do that is through a good marketing strategy. Consider starting a website and turning to social media. Building up excitement through pictures, articles, brand stories, and other types of posts can be an efficient way of engaging consumers before the business is even open. On the other hand, more traditional tactics can also be great for attracting new customers once the coffee shop starts running, whether that means promoting through community-sponsored events, advertising on the premises using signage and alluring exteriors, or even offering loyalty and other incentive programs.
With high competition all around, opening a coffee shop can be a great challenge. But if you prepare in advance using the helpful tips mentioned above, successfully starting a cafe business will be a guarantee.