The Innovative tech behind in-play betting

Back in 2018 New Jersey legalized sports betting and since then, slowly but surely, more states have followed in their footsteps. In 2022, the state of sports betting in the US is in the best shape in decades. There are now over 27 states with some form of legalized sports betting industry and many more look to be heading the same way.

The American Gaming Association predicted that a record 45.2 million Americans planned to wager on the 2021 NFL season. Not only has the legalization of betting in sports bought a new level of excitement on gameday, but it has also impacted the crime rate. The move has helped lower corruption and illegal gambling as the market is regulated, making it much safer for players.

The introduction of online betting means that there are now more people wagering on sports than ever and it has never been easier. All you need is an internet connection and your phone, laptop or tablet and you can place a bet. The arrival of 5G in many areas also means that bettors can get super-fast connection speeds on the move, meaning you can really place your bets wherever you are.

The US had to play catchup with most of the western world where sports betting is widely available to customers. However, the speed at which digital technology has improved and the industries willingness to incorporate it means that we now offer one of the best experiences for players in the world. Betting companies have wasted no time in creating fan friendly apps and websites. Online betting has allowed for a smoother, more interactive experience for customers.

Online betting revolutionized the way people bet in more ways than one. Whilst it allowed players to access markets at their fingertips it also created entirely new ones. Previously, most all bets on NBA games had to be placed before tipoff time of an NBA game. You could back the moneyline, the spread, the total and possibly some player props.

Whilst in-play betting technically is not new (some bookies were taking bets during games via telephone in the 90s) its prevalence has increased and the sophistication behind it has improved tenfold.

As sportsbooks moved online, there was more tech incorporated into sports markets, none more so than live markets. As well as the engineers who work behind the scenes to make sure your app or website runs well and is easy to navigate, there is a group of statisticians who are logging live stats during games and creating live odds. For example, you can now back which player will score the next touchdown during an NFL game or what the outcome of the next free throw will be.

This has made gameday an even more immersive experience as you can bet on what you are seeing in real time. Using sophisticated technology that analyses probabilities, these statisticians are able to speedily calculate betting odds and update the market for customers in seconds. The ever-improving broadband speeds and computing technology means that the experience for players is only going to become even smoother.

The NBA is one of the most exciting leagues to place in-play bets on. You can cover player props like double-doubles and triple-doubles, number of rebounds, assists and points along with all of your classic spread, total and moneyline markets. The best part is that you can do it all whilst the game is live. This means you can track the game before you decide who or what to back and carry on tracking it once your bet is live.

With in-play betting has also come an exciting ‘cash out feature, this enables users close out their active bet before the outcome is decided. This allows you to secure part of your winnings or cut your losses as the odds change in or against your favor.

On selected sports, Cash Out is available for pre-game, live, future and parlay bets and can be for more or less than your original wagered amount, depending on how events unfold following your bet placement’.

Whether you are at the game live and in the flesh or you’re in your armchair at home, you never have to worry about missing tipoff time to place your bets because of in-play betting. The group of hardworking statisticians and the incredibly advanced technology that they use make for a more entertaining and smooth experience than ever before.