Are you a real estate agent looking to grow your business? If so, you’re probably wondering how you can outrank Zillow as local IDX vendors.
Zillow is one of the most popular real estate websites globally, and it’s especially popular in the United States. In fact, according to Alexa traffic rankings, Zillow is the sixth most popular website in the US in the real estate category. So, how can you compete with such a big and popular website?
Here are nine tips to help you outrank Zillow in your local market and grow your business:
1. Get more reviews than your competitors
One of the best ways to outrank your competition on Zillow is to have more reviews than them. Studies have shown that online reviews are one of the most important factors consumers consider when choosing a real estate agent. So, if you can get more positive reviews than your competitors, you’ll be more likely to show up higher in the search results on Zillow.
2. Make sure your listings are accurate and up-to-date
Another important factor that Zillow takes into account when ranking listings is accuracy. So, it’s important to make sure that all of your listings are accurate and up-to-date. This includes ensuring that the photos, price, square footage and other details are accurate.
3. Optimize your listings for SEO
In addition to making sure your listings are accurate and up-to-date, you should also optimize them for SEO. This means including relevant keywords in the title, description, and other fields. Doing this will make it more likely that your listings will show up in the search results when someone is looking for a home in your area.
4. Get featured on Zillow’s front page
One of the best ways to get more exposure on Zillow is to get featured on its front page. This can be done by winning one of their weekly or monthly awards or having one of your listings featured as a Zillow Pick.
5. Make sure your website is mobile-friendly and responsive
Another important factor that Zillow considers when ranking listings is the mobile-friendliness of the agent’s website. So, it’s important to make sure that your website is mobile-friendly and responsive. This means that it should look good and be easy to use on all devices, including smartphones and tablets.
6. Use relevant keywords on your website
In addition to making sure your website is mobile-friendly and responsive, you should also use relevant keywords on your website. This means including keywords that potential clients are likely to search for when looking for a real estate agent in your area. Including these keywords on your website will make it more likely that your website will show up in the search results when someone is looking for an agent in your area.
7. Get featured in local media outlets
Another great way to get more exposure for your business is to get featured in local media outlets. This can be done by being interviewed on a local radio or TV station or by writing an article about you in a local newspaper or magazine.
8. Sponsor local events
Another great way to get your name out there is to sponsor local events. This can be anything from a little league team to a charity event. By sponsoring an event, you’ll not only get your name in front of potential clients, but you’ll also be supporting your community.
9. Advertise on Zillow
If you want to get even more exposure for your business, you can advertise on Zillow. This is a great way to get your listings in front of potential clients actively searching for a home in your area.
By following these tips, you’ll be well on your way to outranking your competition on Zillow and growing your business.
