The easiest and most efficient approach to turn website visitors into customers is through search. Without improved search capabilities, an eCommerce store is doomed to failure. You should never ignore the search UI/UX in the instant dropdown or the search autocomplete before implementing cutting-edge technologies like NLP and machine learning to your site search engine.
Every customer user search bar, this is the first interaction between them and your store. So, don’t make a bad first impression, which can drive away clients and prevent them from returning.
Therefore a seamless with intuiative search bar design is must. Here is the best tips for UI/UX in designing the instant search dropdown in eCommerce site
Tip #1: Use the placeholder text and common visual hints wisely
First and foremost, the Shopify search bar should be positioned at the top-right or top-center portion of the page. According to research, the center location receives a search utilization rate of 15.86%. On the other hand, a top-left position had the worst outcome (7.72%).
The native language of your customers must also be considered, though. For instance, since Arabic is a language where people read from left to right, it is preferable to position the search bar on the left.
Regardless of where it is, the magnifying glass icon is a universally recognized visual cue for the search bar. To let users know they may access the search results page by clicking it, this icon or the term “Search” should be added to the search field. Additionally, you ought to enable customers to do this by pressing “Enter” on a keyboard or “Go” or “Search” on a mobile keypad.
An advantage for UI/UX is when a link is displayed at the conclusion of the suggestions on the autosuggestion dropdown. This suggests that the search results page may contain further results.
Crocs – a user of Shopify Search App – Boost Commerce
Tip #2: Enhance Visual Depth on the Search Autocomplete Design
There is clearly more to your website than just the search function. Numerous webpage elements, such the homepage carousel, the banner, and others, can compete for the user’s attention and obstruct their search process.
The instant search widget’s visual depth lends it a little more gravitas when surrounded by obtrusive items. The autocomplete dropdown may easily be made to stand out from the backdrop by adding a border to it. It doesn’t draw enough attention to the search, though.
To help searchers concentrate on the autocomplete feature and “move more smoothly into product exploration,” Baymard suggests adding a light shadow or darkening the background.
Another way to keep the user’s full attention to search is to use the overlay full-width layout.
Tip #3: Keep the Number of Suggestions Short and Simple
According to Hick Law (UI/ UX design), the more options are available to a person, the longer it will take for him or her to make a decision about which option is best
Therefore, there should be no more than 10 things in the search results. This number should be limited to 4–8 on mobile in order to prevent the user’s viewport from being overflowed. Shoppers can then get an overview of their options.
If your search yields ideas for terms, products, pages, and blog posts, among other scopes, you should change the numer of suggestions in each category depending on the situation. For instance, when users explore, product recommendations should come first.
Tip #4: Differentiate Between the Original Input and the Rest
The search dropdown’s autocomplete terms combine the query text with a relevant predictive recommendation. Many eCommerce sites do not distinguish between these 2 components, which increases the searchers’ visual workload. To find the best match in the search result, they must carefully review each suggestion one at a time.
Many stores commit the error of emphasizing the same characters that customers repeatedly submit in each and every autocomplete suggestion. The initial question that the customers already know is brought to their attention as a result.
You should use the UI/UX search suggestion to make the predictive search bold in this case. This will:
- Bring customers’ attention to the potential query options
- Let them “fill in the blanks
- Enable them to skip over repeated terms, and encourage them to read less.
Highlighting the differences in this suggestions is good for search UI/UX.
Have you Made the Instant Dropdown’s Search UI/UX Improvements?
eCommerce conversion is mostly a result of UI/UX improvement. Make sure you invest resources in designing an ideal search autocomplete widget because initial impressions typically stick with people the longest. Investing in a third-party program like Boost Commerce – Shopify Filter App will enable you to manage all of these issues swiftly. Take advantage of your free trial right away and let the sales speak for themselves.